Considered the largest market in the world, China is a dream. In ten years, from 1999 to 2009, consumption of wine in China has indeed increased by 78%. That's how they started from very far. The AOC of Languedoc, which saw sales grow by 46% in this country in 2008, playing the card of the Middle Kingdom.
This is to internationalize the launch of the 2008 vintage two tastings were held in March in Shanghai by the Council Interprofessional des Vins du Languedoc ( CIVL ). The goal? Attract professionals, including fifty importers and distributors, which have been compounded by the powerful media group Chinese Betty's Kitchen. Became the tenth country to export the AOC of Languedoc, China has many advantages, including offering the largest market in the world. Although the wine is at present restricted to a certain social class, its population shows fond of good wine, especially if they come from France. Past two years, the market was moving on entry-level wines, around € 1.50 a bottle. But a reversal has taken place in favor of wines between € 3 and € 6. "Between the organoleptic properties of wines, especially their diversity and their unique relationship for money , the AOC Languedoc are enough to make their place in the market Chinese , "says Axel Woillemont , the director of CIVL , present at Shanghai for the presentation of the 2008 vintage.
Source CIVL
Tags: China , china , AOC , Axel Woillemont , shanghai , wine , importers , money , CIVL
