One likes or dislikes the marketing . Some will say, that strength, we abuse the consumer, he invents a story. Others would argue, on the contrary, he brings clarity and he makes his decision to act and purchase a clear sign of recognition.
This is the case in the cellar of Rastrick which launched three years ago already, its brand umbrella (it's sunny in the south): ORTAS . Bel anagram simplified Rasto ! When we go into the marketing among winemakers, we go without seeing!
What fun is this complex that follows the cellar where warranted and gives a symbolic explanation of the choice of the name indicating that Ortas consists of three positive symbols:
It pulls a little on the side of sense, anyway, and then Ortas ca ends mostly as dull, be shoes ... and it's not really classy.
My favorite, by far, read this on their website : "An exceptional, lush beauty."
And see it, almost on their stand at Vinexpo Bordeaux : apricots placed on plates, simply, in a dark setting. A must! Bravo!
