To answer this question, first a few clues:
It belongs to a group founded in 1979, which became one of the leading trader of French wines and spirits in the world.
It is now the first private winemaker from France.
It employs over 1400 people in 16 companies.
Its annual turnover in 2007 was 680 million euros, 70% in export .
One of its main production sites can bottle up to one million bottles a day.
Do not you see?
Yet this French group has developed a strategy to win very precise focus around four main axes:
Technical: controlling the winemaking itself from the vine to glass.
Logistics : ensuring its own logistics by choosing its operations in key locations for a multimodal transportation adequate and a strong European presence.
Cooperative: build stronger partnerships and large scale structures with wine production to ensure a top level of quality and traceability for the sales in hyper and super market worldwide.
Sale: ensuring a marketing approach and pragmatic wine specialist with the creation of a strong brand identity, personalized, humanized the sake of difference and recognition.
This group is called FCG , the Great Chais de France :
and the brand that operates with such success : JP Chenet. You've always seen this bottle on the shelf with any quirky:
As we remember the group GCF , "France is the largest producer of wine in the world with a region, Languedoc-Roussillon, which succeeded, by his sunny position, to join the elite of French vineyards. In this region, JP Chenet met with success in 1984 by throwing a bottle out of the ordinary, have an open mind and a boundless innovation. Since that day, JP Chenet selects grapes from the best vineyards of this region to produce wines of perfect balance, whose reputation now extends to over 140 countries. "
JP Chenet is the brand of French wine best selling monde.Pour celebrate this good news, a contest is organized on the site with the key www.jpchenet.com some interesting gifts. You will of course share your contact information that might help you some advertising thereafter. The b ... ba in the contest for Dad!
What I do not understand is why this campaign is going on the French market. Why let us know, we in French, that "from Sydney to Hong Kong via Tahiti, the trip is international and this campaign extols the wine and gives them an image of meeting, sharing and dream."
Apparently, a lot of work on the product image was made early in order to qualitatively enhance the brand on the French market. We hear of a trademark and "trend" and "elegant" color-coded and sliced alive.
The goal seems to reach a younger, more feminine, certainly city and strengthen its market share in France!
It's a good idea, is it not, return to France, in great shape, by paying a facelift, with its conquests and his world number one spot! Good news for our trade balance should not be forgotten in these times of crisis and tightening of anti-alcohol.
[...] Today, instead, that is, between Beziers and Pezenas, stands one of the successes of the Languedoc vineyards, the area of Balm owned since 2003 to Grands Chais de France, negotiating French, the first private winemaker from France, which employs over 1400 people in 16 companies. (See article on JP Chenet brand) [...]