We attended a very interesting conference on the online business of wine, organized on the occasion of the exhibition ViniSud 2008 which was held in Montpellier on February 20.
The Director of 1855.com
The e-merchants were the most important present: 1855.com, Chateauonline, Wineandco, rougeetblanc, wine4u.
To summarize, the market for the sale of wine on the internet , while growing 30% per year, is still in its infancy. Besides overall sales still small, commercial sites do not offer for sale today than wine "easy" for sale: icons, selection guides ... or wine in a price range from 20 to 30 euros. Knowing that 75% of wines in France are sold within 3 euros mainly in supermarkets, we would obviously address this segment.
Another fact to remember: The major obstacle to the sale of wine on the internet is the inability to taste the wine before ordering. At 300 euros on average basket, it may seem, indeed, adventurous buy a wine without knowing it and without knowing whether it is appropriate.
The principle of subscription wine from store ShowVin.com , who can taste the wines and to discover new, successful answers to this consumer demand.
Tags: conference , Vinisud , shop , wine on the internet , e-merchants , consumers , new , wine subscriptions , website , wine trade , commerce online , showvin , success
