The marketing of luxury has its own codes. In this area, Dior is strong! Taking up the idea developed in particular by the brand Caudalie, she has combined a skincare classic beneficial effects of antioxidants in the grapes . Why not! In this case, they have not chosen any grape : Château Yquem.
The luxury attracts!
We find the attributes necessary to place the product at the highest of high end : quality, price, rarity, hedonic pleasure and the link with tradition . It is clear that price bottles of Chateau d'Yquem as those that care for Dior, the scarcity will be the appointment and pleasure will overwhelm the customer.
The advertising campaign is not in a half-measure down each of these attributes:
We do not talk unless a "miracle", that is to say the quality of the product.
To 15 ml of extract, prepared to pay € 359.70. (Bel exercise to give an aditional price with cents. Bravo!)
The rarity speaks for itself, 15 ml for the extract and cream and eye cream for 50 ml.
The promise of miraculous product reinforces the message: "an effective formula to non-standard", "...... regenerated skin radiates a new light."
The tradition associated with Chateau Yquem communicate on the same theme: "to improve year after year." Dior is based on 25 years of expertise on antioxidants!
In summary, all the same, the task "Gold Life" promises a miracle born care of the vine of the Yquem that metamorphosis around the eyes.
I put you below the full text. Weigh the words, they are worth gold! You really have to go free to tell us that Dior extract a unique composition of the sap from the vines of Chateau d'Yquem.
The care of the vine miracle born of Yquem. Twenty-five years of expertise on antioxidants lead Dior Research on the path of Yquem, an exceptional vineyard that has the gift of regeneration and to improve year after year. vine d'Yquem, Dior extract a unique composition of antioxidant molecules and regenerating 10 contained in the sap of the shoot. the miracle occurs: a formula to effectively concentrated in non-standard two treatments, the extract and cream. And the weather becomes creator: every day, regenerated skin becomes stronger, more beautiful. It shines a new light.
If desired, other good words herald await you on the site of Dior The Essential, as an idea of the religion of Luxury!
Tags: luxury , Chateau d Yquem , advertising , antioxidant , the brand , Caudalie , tradition , castle , grape , luxury marketing , marketing , Christian Dior
