The Credoc published a study on wine, requested by the Confederation of Independent Winegrowers of France. And there, in shock. You need one and for each study if it is neither funny nor cost effective!
The wine is recognized by the French as the second product presenting a risk to health
To believe that the wine industry really wants to hurt!
I have not had access to study in detail but the summary provides some insight that we must better read twice.
First, what was the question? : According to you the following products are they now risk to health?
If 71% of French charcuterie up top, one in two French wine quotes. What meaning should we give this answer?
Should we say as much as the French perceive wine as a food product hazardous to health? I have doubts!
The same study was done in 2003 and 2000. You can follow the evolution. Surprisingly in 2003, there were only 26%.
What can explain this trend, more than double in five years? We must recognize it, the wine was particularly subject to changing attitudes due to the increase in repression of the new road and public health messages such as that concerning the consumption of alcohol during pregnancy. The wine will lose its cultural exception and would end up perceived as an ordinary alcohol. But as such, we would have liked to have figures on alcohol in general.
Then, leaning over the study as a whole, what about the answers to other foods:
In eight years, poultry from 63 to 37% of French people considering this product as being at risk to health, meat butcher from 68 to 35%, cheese 54 to 32% and milk 37 to 20% . To believe that this is not the recent anti-GMO campaigns that make the effect, or the consumption of organic products increasing, or studies exposing the misuse of pesticides and fertilizers and the presence of heavy metals in our food !
It's amazing all the same collapse of the perception of product to health risk. We would have a more qualitative and safest of these foods today! What can explain it well? If anyone has any idea?
The other says "spectacular" of the study concerns the type of consumer of wine. French society has evolved and its relation to the wine. It is no longer a food product but a pleasure.
Moreover, while the wine is coming gradually replaced by the AOC and local wines. Table wine from 65% in 1979 to 11% of production in 2005. In summary, this is no longer the laborer, the miner and the farmer who drinks wine. This is the part that consumes now, men and women!
And yes, by the way, we discover gender equality also in the wine, saying that women now constitute 45% of consumers.
Getting back to this wine gentrification as the saying Credoc , it is true that wine and no longer work well together and that policies for securing workstations have a real impact. The wine is no longer attached to the exercise of a profession. And then the miners have almost disappeared, the field workers too! And all this old aging generation gives way to a new more sensitive to increased quality of the wine.
So there! So you eat less but better! Finally, it is believed!
Finally, take out our top of the bottle and now look what drinks we consume:
If the consumption of wine down, the bubbles and spirits only move forward! Indeed, between 2003 and 2007, if the consumption of alcoholic beverages fell by 17%, sparkling wines rose 36%, spirits 99% especially for TGVR (Tequila, Gin, Vodka and Rum), of 43% for whiskey and 16% for anise. Otherwise, the consumption of drinks that increase the most are those of tea (64%), chicory (112%), milk drinks (64%) and bottled water (38%). During the main meal, lunch and dinner, wine is increasingly in competition with bottled water and sodas. But I am surprised! Where we are told that the consumption of wine is declining because it is under attack by anti-alcoholic leagues, the Evin law and health messages, how to explain this surge in TGVR and sparkling wine? Therefore in this study Credoc requested by the Confederation of Independent Winegrowers of France, TGVR are not subject to the main question of health hazard?
In conclusion, if you do drink wine daily but in moderation, one consumes alcohol to excess by a sudden, too full, feast days, typically with bubbles and other times, the hard way , identified by the term binge drinking , with spirits.
We can even formulate the idea that if the goal is the influence of alcohol, intoxicating and disinhibiting, the new generation finds it so pleasant sugar, so simple, so easy to recognize as in virtually all its food practices.
We are very far from the pleasure of tasting a wine, its delicate perception and complexity of its flavors.
Source: Credoc wine, a product that risks gentrified - Raphael Berger - No. 216 - November 2008
Tags: health , pesticides , consumer , Credoc , bottle , consumer , alcohol , campaign , drink , organic products , Evin law , anti-alcohol , spirits , post , binge drinking , bubble , TGVR
