This is THE !

Worse, the wine is DEAD!

Overproduction is flooding the world market, pushing the door wines .
The is gaining momentum and our vines snapped shots to !
It is the return (expected, perhaps by some) of the in 1907, after 100, history repeats itself, men of the land struggle to preserve their business.

Can t we already say that these sentences are part of the past? To see the euphoria of winning actors wine sector in our dear country, it is going to have to do it. Wine is doing well. It even seems that it sells!

But why such a turnaround?

In early 2007, the numbers fall. Unexpected! French exports increased by 3.5% in 2006. All this year to say that the industry was in and you wake up with higher sales abroad! Incredible!

And now, the global consumption increases as the and Westernization thus progresses. For now, it succeeded mainly to the richest people in those countries that open to the market economy. Also, the figure of profits up in first place with champagne, claret and burgundy to.
Meanwhile, other wines, cheaper in some way, those who keep the wine, must fight in front against the new wine producers such as Australia, Chile, South Africa, Argentina ... gnawing on supermarket shelves Anglo-Saxon. The battle is fierce.

And last coup de theater, a certain number of producing countries have seen their harvest down, like Italy, and throughout most of the southern hemisphere. Consequently, plus the effects of grubbing on our own vineyards, our production is virtually guaranteed to be completely sold out this year, with even a hope of prices rebounded.

The euphoria what! Hopefully everyone will emerge stronger to compete on equal terms on the world market and, who knows, all these new consumers in China, Russia, Brazil, India and elsewhere, will certainly have the opportunity to discover and appreciate the diversity of our wines and our soils.

Let !

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Categories: Vinologie

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