The CIVB (Interprofessional Committee of the Wines of Bordeaux ) had the right idea, marketing , certainly driven by the advertising agency " The Public System ", invited nine bloggers, advantages" eno-bloggers "during the Weekend Great lovers of Bordeaux . If it's part as they say "a strategy of influence of bloggers," the rule of the game initially seems accepted by all of us. Can we really see another image of Bordeaux ? Is it? What is there behind the fascination and attraction for the Grands Crus ?
For my part, I just hope there to Bordeaux may be hiding, too, these men and women I love learning, these simple people, whose life revolves around wine, and its natural expression of the authenticity of their work. We'll see ...
Part One: The meeting ...
Take 9 bloggers specialized in wine, gather them around a table in the wine bar prestigious CIVB in Bordeaux , sit around the four vintages, some toast and three young women in front, eyes wide-open, désarçonnées and speechless, and you get an idea of our first encounter with this invitation to Bordeaux .
First surprise, all the bloggers know more or less, and apparently behave similarly. Just sitting, they all come out, a pencil, a notebook and a camera and start shooting everything that happens: bottles, glass, legs crossed, a bit flabbergasted servers, other bloggers, decoration, ceiling, etc. ...
Eric ( A food and drink ) is immediately shows the most needy, head to the grindstone, it is thoroughly, writing some ideas on his clipboard as he started to photograph close-up lenses in front of him. Besides his face, happy and laughing eyes behind his small glasses, his voice carries when he speaks, and when he speaks, people listen, because we understand very quickly that he has a certain knowledge of many subjects with wine and the history of Bordeaux . A controversy also engage on the exact date of a difficult period of the vineyard. It stays straight, clear and precise. It's not him who will drop the case.
Lawrence ( Blog Baraou ) took his ease in minutes and has not even waited for Catherine, our host, whose name recalls that of a deviance of wine, will end his welcome to swing already several good small interventions. This one has the sharp eye of people and things. A real chatterbox does not work well with clear water, sometimes even good wine, nature or at least sincere. It will not be the case tonight. Sulfur too! It's for later ... Attention to drink too much of these wines there, you would end up in bulk, in your bed, you beat frantically against an imaginary Darth Vader and intrusive. If Lawrence has the bottle (pun unavoidable any good winemaker), we used more than once his class, experience, competence and independence. A treat for those who love the interviews that "Decazes."
I have not really enjoyed the wines here, apart from the claret Château Pénin which, to my taste, wine was the only appropriate at this time.
The wine bar's CIVB confirms the idea that one has of Bordeaux . We go out all the stops, the place stands out for its luxury, wine is something of value. My faith is the ideal tool to reinforce the idea that everyone in Bordeaux is an exceptional vineyard. It is true that compared to the Mas de Saporta in Montpellier, there is a marked difference in approach marketing and vision of each of these professional bodies to give the image.
(To be continued ...)
Tags: communications agency , blog , CIVB , great wines , wine-bloggers , marketing , communication , Bordeaux wine , Mas de Saporta , burgundy , wine bar
