ShowViniste The Citizen Wine Blog

The Cahors decided to recognize and make known in 2008 as a major wine in the square world. While Malbec sees his popularity rating rise thanks to the growth of Argentina on world markets, the vineyards of Cahors had to assert its identity loud and clear!
Growers have organized this weekend's international days of Malbec on ​​the Lot or more precisely on a bridge spanning the Lot: Bridge Valentré. A salon that sets the tone, black as the name of the wine, class, atypical and generous. Lounge on a deck, that's original. A pretty good idea of an inter-dynamic that provides the means of its ambitions with some panache and a marketing strategy accomplished.
Communication with business and individuals following a common goal: to give meaning to the black attitude, create a blackisphere , reinforcing the image of Cahors around its single grape, the Malbec , the history of the vineyard and the city , Cahors , while spreading messages of current renewal.
Grape favorite of kings, called black wine by the English since the marriage of Eleanor of Aquitaine with the future King of England almost 900 years ago, the Malbec has disappeared over the vineyards of Cahors after the ravages of phylloxera . It owes its revival to the efforts of some vintners in 1947, certainly stubborn and proud of their region.
Since then The Black Wine French took over many colors!