If the marketing of wine pedal a bit in a vacuum, it shakes its derivatives concepts and products brings us more and more innovative.
This remarkable example of two new Toto Vino compiles. On a container: the bobbin . The second on the content: a fizzy drink made from wine . According to the legislation , it must also be more rigorous and say "drink with grape extract".
On all drinks more or less based wine that is from the operation of the grapes, pulp, juice, pips, the roundup, the lees, the lees, of moult, expect new selling points. Of the polyphenol content, marketing will focus on the benefits of that consumption to health. Much work is also on the benefits of grape sugar , tastier, more natural and without additives. And do not forget, "For our health, eat at least five fruits and vegetables a day"!
Vino Toto is a pioneer in this market. With a head start on everyone, they launched in 2007 the same product but this time based on olive or rather concentrated water of olives, olive leaf extract and of grape sugar .
The nose is perfumed with olive with freshness. Mouth, sparkling, surprising ambivalence between sweet and sour grape sugar and the bitterness of the olive .
The hardest thing for such a drink is to know where to sell it on the shelves of superhypermarchés. If you are in the North, in ch'ti, it appears that some copies you tend arms already on the shelf next to be energy drink or appetizers. Difficult profession than being a small place in this unforgiving environment! And it is another story! I will return ...
